Ethical behaviour in business Essay Example for Free

Ethical behaviour in business Essay In this task I will be explaining how my business (Ben and Jerry’s) could change or alter some of its practices and showing how these changes would contribute to improved ethical behaviour. The ethical issues I will be working on are CSR and trading fairly. Corporate social responsibility: Businesses do not exist in isolation nor is it simply just to make money; a lot of factors come into play. Customers, suppliers and the local community are all affected by the business and its operations. Ben and Jerry’s products, and the way they produce them all have an impact on the environment. CSR is all about businesses understanding the effects that they have on the community/wider world. Businesses will use this impact in a positive way to benefit both their business and the wider world. CSR means that business such as Ben and Jerry’s will have to take responsible attitude, going beyond the minimum legal requirements (as being ethical is strictly something you don’t have to do by law) and following basic principles that apply. How Ben and Jerry’s are responsible to society? Ben and Jerry’s take on corporate social responsibilities, taking action to achieve more desired goals to expand their business growth and also maintaining open line communication with employees to gain a better outcome. Ben and Jerry’s conduct various CSR activities, some of these include: Use of Fairtrade ingredients- Ben and Jerry’s first started using Fairtrade certified ingredients in 2005; they pledged in 2010 that by the end of 2013 they will go fully Fairtrade. Ben and Jerry’s work with dairy farmers and other farmers from third world countries, they source ingredients like cocoa, vanilla pods and various other ingredients. Fair Trade standards ensure that employees in these countries have good and safe working conditions, work reasonable hours and paid a fair amount for their work. Corporate Philanthropy- Corporate philanthropy in simple terms means a business’s care/love of humanity. Ben and Jerry’s a portion of its pre-tax profits to corporate philanthropy in attempts to become more socially responsible. Corporate philanthropy is led by employees through the BJ’s foundation and community action teams. Ben and Jerry’s award 1.8 million dollars to a philanthropy (an organisation that helps communities and the welfare of others) every year in and around Vermont, where Ben and Jerry’s  was initially set up. Engaging the Community through Community-based Projects- Another way in which Ben and Jerry’s is engaging in corporate responsibility to society is by setting up community –based development projects. The Vermont Dairy Farm Sustainability Project, which was launched by Ben Jerry’s in 1999, set out to develop practical methods that could be used on day-to-day dairy operations to keep the water quality safe from nitrogen and phosphorus while not sacrificing the economic viability of the farm and making the farm a sustainable business. How can Ben and Jerry’s change/alter corporate social responsibilities (listed above) to contribute even more to improved business ethical behaviour? Ben and Jerry’s do all they can to make sure that they are socially responsible to stakeholders. They have engaged in a wide variety of activities/projects to insure that they do what they claim to do and that is to be as responsible to the wider community as much as they can, this includes Fairtrade, good working conditions, humanitarian concerns and other key factors in making sure that the community is affected in a positive manner. There is no denying that Ben and Jerry’s are very successful in their business operations and also their responsibility toward the society. But there are instances where they can improve on certain things. First of all the business follow all ethical procedures from Sourcing ingredients fairly to protecting the environment to the best of their ability’s, but if you were to be p icky Ben and Jerry’s are unethical in the sense that they are promoting unhealthy food. Now to most people this will not seem like a huge deal, but because obesity levels are on the increase and campaigns have been set up to tackle obesity and unhealthy eating, it seems somewhat of a contradictory move by Ben and Jerry’s to promote and sell Ice cream. This is being very, very picky however as they, like mentioned earlier, they ensure various factors are done ethically. You can argue that their advertisements and marketing techniques do not in any way state the products are healthy, so it’s not that they are misleading people. Some people may say that all Ben and Jerry’s do is sell unhealthy, fattening, chocolate rich ice creams, which can be considered a bit unethical. So in order to tackle this issue and make the company an even more ethically operating organisation, they can introduce healthier ice-cream or produce something alongside their standard ice-creams which is significantly healthier. They can use ingredients that  are healthier/low fat and implement a recipe that is just as good if not better than the original. This would contribute to better ethical behaviour by Ben and Jerry’s because it allows them to give people concerned an option of purchasing healthy (healthier) ice-cream. This will also mean that they are somewhat promoting healthier eating as people will look at them and think highly of them as they are taking these obesity concerns into consideration and doing something about it. Trading fairly: Trading fairly is a movement which strives for fair treatment for farmers. In a fair trade agreement, farmers will negotiate with the purchasers in order to receive a fair price for their products. Farmers who engage in fair trade also aim to pay their workers a fair price, and engage in environmentally-friendly practices. How Ben and Jerry’s trade fairly? Ben and Jerry’s have multiple tasks/missions they conduct to ensure that their operations are done fairly. First of all they are using fair trade. Using the Fairtrade method means that farmers who supply the ingredients get a fair pay, working and living environment. Another way in which they trade fairly is that they give back to society. This may seem like it is not directly trading fairly but Ben and Jerry’s do give something back to society. What they do is that they â€Å"operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally and internationally† ( Source Ben and Jerry’s website). So while they are producing high quality ingredients at the same time they are giving back to society locally, nationally and internationally. How can Ben and Jerry’s change/alter trading fairly (listed above) to contribute even more to impro ved business ethical behaviour? Like with the previous point I struggled to really find an area within Ben and Jerry’s that they need improving on so I had to be picky, the same goes for trading fairly. Ben and Jerry’s seem to tick all the boxes when it comes to trading fairly; I mean they do everything from Fairtrade to providing the community that little something back. But If I were to be picky I think there is one thing that they might have to improve on ever so slightly and that is the marketing of  the products. The criticism that I have for their marketing is that they have allegedly a couple of times offended customers with the names of their ice creams. Now this may not seem like it has nothing to do with trading fairly but it is. The reason as to why it is because customers are ultimately the ones keeping your business going, now if they were offended with the marketing techniques such as naming then they will be put off in the future. Although Ben and Jerry’s have admitted to using â€Å"cheeky names† on their ice creams they do not do this with the intention of offending people although they have mislead/offended a few. Although they have now changed the names of those products and it was a one off incident they’ll be keen to make sure that this does not happen in the future. (The source where I found out about the names of products offending customers- http://www.huffingtonpost.com/2014/09/19/hazed-and-confused_n_5845650.html) So in order to alter the trading of products Ben and Jerry’s can make sure that in future releases of new Ice cream they choose names carefully and make sure that they do not refer to anything in a bad light . Ben and Jerry’s are known for their innovative names but in order to prevent people from getting offended they can make sure they choose names that are simple in the sense that people won’t get offended. They will have to take into consideration various factors that could offend people and make sure that names that are obvious to offend people are not used and well away from the products they make.

Making Money When the Market is Mistaken! :: essays research papers

Making Money When the Market is Mistaken! Part 1.) I did my program review on a one-hour show I watched straight through. It was called, â€Å"Making Money when the Market is Mistaken.† The lead man basically running the show was Conrad De Aenlle. He is also a writer for the New York Times and is an expert on making money. The show was basically on Stocks and how J.P. Morgan runs their company. Now nobody has ever gone broke by thinking others where stupid. There are many managers that work for J.P. Morgan and many of them agree that there is good money to be made underestimating others ability to get the job done right. Now what does that mean? Sounds wrong to me, I was taught to never underestimate others. Now during the entire show they would focus in on this point and try to prove that J.P. Morgan could and would make me money off others mistakes. The funds in most companies are run according to principles of behavioral finance, which means they are run according to behavior repetition. They believe that people are illogical, yet predictable. Followers of this approach do not ignore the nuts and bolts of business - profits, sales, cash flow and so forth. Basically all the functions of the daily business, But they say that investors consistently have errors in evaluating such information, and that professional portfolio managers, wink, wink (J.P. Morgan) can profit from the ways that others make mistakes. Conrad would constantly remind the viewers that he was a part of J.P. Morgan and he was trying to make me money. "Traditional finance theory tells us markets are efficient and rational," said Silvio Tarca, one of the managers of the Morgan funds and one of two people interview live on the show. And basically she says that human behavior leads to irrational decisions and that J.P. Morgan makes a lot of money off of and so should you or me. People when wrapped up in the stock investment life, start to invest based on feelings and emotions instead of logically reasoning. She said J.P. Morgan is practicing sociology instead of just stock investments to become a step ahead of everybody else. The five Morgan portfolios sold under their own brand all produced better than the Standard & Poor 500-stock index over the 12 months through March. Which would mean their theory is working. The flagship Intrepid America a stock of J.

Influence of celebrities X parents Essay

Invasion of the celebrities in homes around the word have an impact in children life. Celebrities are everywhere. Media like television shows, Internet, and magazines make the presence of celebrities constant in daily live, and this presence result an influence under younger. Sometimes this impact agrees with parents’ values but sometimes diverges. While parents work hard to give a good education for their children, the widely spread of some celebrity behavior make a mess in younger minds. As well as parents, personalities have a meaningful presence in young lives. Appearing al the time celebrities concur with parents for children attention. Occasionally, teenagers prefer to be in front of television watching their favorite shows than spend time with family. In some cases, celebrities can have a positive influence under children. Teens might admire a disciplined athlete, a philanthropic actor and also they might be impressed by parents ethical conducts. It is known that misbehavior of celebrities is widely divulged, and adolescents that are exposed to these behaviors might change their comportment. Young usually follow the celebrities tends like hairstyles, clothing, and even ideal. Opinions and values may change and sometimes can go against the father and mother principles. Family usually teaches their successors what is right and wrong. However, celebrities behavior like the singer Justin Bieber, that get involved in a minor scuffle with paparazzo, may give to children an impression that it is normal, and also they may think that these conducts are acceptable by society. The disclosure of celebrity lives may make children mind sometimes resulting in a divergent values of their parents, in other perspective agree with parents education. The incessant presence of personalities involves the younger mind and leads boys and girls to change their behavior. Comportment example tends copied from children. The comportment can come from TV stars and parents. Depending the type of example, younger shift their thoughts to better, but maybe it can prompt in a behavior in opposite to their parents. Notably, as well parent celebrities easily influence children. For this  reason, parents cannot underestimate their power, and they have to assume the control of their children.

Cultural Appropriation And Culture Appropriation - 1965 Words

Culture Appropriation ISU Rachael Pang Cultural Appropriation is not talked about enough and why it is an issue today. Pop culture is more popular and people are paying attention to the trends online of what certain people wear, what they put on their face, how they wear it. Some mistaken Culture Appropriation as Culture Appreciation but they are not aware to what they are doing wrong. Appropriation occurs when a style leads to racist generalizations or stereotypes where it is deemed as high-fashion, cool or funny when others make it their own style and imitating it. Many people need to learn what Culture Appropriation is and why they need to stop and ways of preventing it. The discussion about cultural†¦show more content†¦When you are taking their culture’s aspects and adding it into yours, you are discriminating their culture. An example in today’s news about culture appropriation is Kylie Jenner, famous teen on social media for sharing her life in pictures on Instagram and posting what every girl post, their outfit, what their makeup looked like and so forth. In the year 2015 and also today she has been accused for cultural appropriation. On Instagram she posted a picture of herself sporting cornrows in her hair without hesitation she posted the photo. Cornrows are a popular hairstyle; it’s a tradition African style of braided hair that is close to the scalp. Many who wear that hairstyle in the workforce gets fired or get told to not wear their hair like that because it’s not appropriate but it’s their culture but when a teen with a massive following wears it, it is instantly stylish, hip and cool. The negative consequences of cultural appropriation can be minimized by increased understanding of what those impacts are, ensuring the positive recognition of the appropriate cultur e, and not mocking the cultural identity of a people for a fashionable trend. Black culture has always been a controversial topic because black culture is supposed to be the epitome of â€Å"cool† â€Å"swag† and they do set popular trends and everyone does follow the current trend. Society cuts and commercializes pieces of Black culture for white consumption. If

The Consequences Of Government Restrictions On Free Trade

Adam Smith was a moral philosopher most famous for pioneering classical economics in his seminal work, The Wealth of Nations. Smith’s central argument was that the free market, guided by the invisible hand, is the best system to maximize prosperity and create most efficient distribution of goods and services by allowing for individuals to pursue their self-interests. Smith’s economic philosophy was especially groundbreaking for his time, as he lived in an era when Europe was dominated by mercantilism, an economic system guided in large part by heavy government intervention in order to maximize their nations’ balance of trade. This essay thus will analyze Smith’s critique of mercantilism, discuss the unintended and harmful consequences of†¦show more content†¦However, this irrational belief, highly popular in Europe at the time of Smith’s writing, gave way to a series of harmful practices due to the general impulse to accumulate gold and sil ver at all costs. First, he notes that most European nations had either completely prohibited or strictly taxed the exportation of precious metals to foreign countries (Smith IV 1.5). This, of course, was one of the easiest ways of â€Å"protecting† their domestic supply of precious metals, simply by banning them from leaving the country. However, the effect of this was negative, particularly on the miners and merchants of these metals, who â€Å"could frequently buy more advantageously with gold and silver than with any other commodity the foreign goods which they wanted, either to import into their own, or to carry to some other foreign country† (Smith IV 1.5). While prohibiting one specific medium of exchange (such as gold) from being used to make foreign transactions does not make trade impossible, it simply makes it much more difficult and costly, as they must rely more on bartering. Furthermore, Smith notes that these restrictions often failed, as gold and silver can be smuggled out of the country, albeit at a much higher cost to the economy as a whole. Additionally, Smith notes another harmful consequence of European mercantilism, the high propensity of protective tariffs. The rationale behind this is to give domestic industries a competitive edge

Mohandas Gandhi`s Difficult Obstacles Essay - 1476 Words

Mohandas Gandhi was born the youngest son of his father, Karamchand Gandhis, fourth wife, Putlibai, in a small village in western India called Porbandar. He grew up in a strict Hindu household, for his father was the chief minister, or dewan, of the town. Although Karamchand was not well educated, he was a good leader and politician. His mother, Putlibai was a very religious housewife, and spent most of her time at home or in the temple. She spent much of her time caring for the large family, so she was not interested much in jewelry or other possessions. He was brought up as a good Hindu, in the particular branch called Vaisnavism, which centered on the worship of the god Vishnu. His family also followed the strict moral values†¦show more content†¦To his great sorrow, his mother had passed away while he was in Great Britain. This was followed by another blow almost as bad: He could not get a job anywhere. The Indian legal system was already overcrowded, and he was even turned down for a part time teaching job. Dismayed, he returned to Rajkot in search of better opportunity, but found only a low paying job at drafting petitions. He was even fired from this job after a while. After all that, the offer he then received from a firm in Natal, South Africa, could not have sounded sweeter. When he arrived however, he was shocked and appalled by the horrible segregation and racial discrimination, but he took the beatings and attacks on his person in stride, and was almost ready to leave in 1894, when, at his farewell party, he read about a bill that would take the vote away from Indians in South Africa. He quickly decided to stay and try to stop the bill. He was unsuccessful in getting the bill stopped, but he was able to draw attention to the Indian community. He moved to Durban, began practicing law, formed the Natal Indian Congress, and became the indefatigable secretary. In 1896, he returned to India to fetch his wife, Kasturbai, and make speeches to the Indian community. Word of his doings found their way back to South Africa, and a white mob was waiting for him to arrive. They attacked him, nearly lynching him, and would have beenShow MoreRelatedFamous Thinker2262 Words   |  10 Pageswas elected President of the Southern Christian Leadership Conference, an orga nization formed to provide new leadership for the now civil rights movement. The ideals for this organization he took from Christianity; its operational techniques from Gandhi. In the eleven-year period between 1957 and 1968, King traveled over six million miles and spoke over twenty-five hundred times, appearing wherever there was injustice, protest, and action; and meanwhile he wrote five books as well as numerous articlesRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesshifts in the course of global development in the 1900s, contradictory forces and trends, which perhaps more than any other attribute distinguish this turbulent phase of the human experience, render it impervious to generalized pronouncements and difficult to conceptualize broadly. As the essays in this collection document in detail, paradox pervades the time span we call the twentieth century, no matter how it is temporally delineated. Never before in history, for example, had so many humans enjoyed

Kraft Food Free Essays

Strength ? Kraft foods is the world second largest food company since it has the presence in 160 countries with 168 integrated factories, (Geographical presence of Kraft foods ) ? It has a heritage of business since 1903 ? The human resource capacity of this company is 97000 which make them the one of largest in the globe, ? Kraft foods carries 40 brands which is in the market over 100 years ? Country led model of the Kraft foods which lead towards making decisions more faster ? Acquisition of Cadbury LU biscuits which led the strong presence of Kraft foods in the global market because Cadbury had 45000 employees the presence of the brand in 60 countries , LU biscuit which has 32 manufacturing facilities with 14000 employees which lead more market share , more value or revenue from the segment categories specially in the European region 1. Weakness ? Kraft Foods 12. 5% ( 2009 ) comes from 5 brands portfolio ? Adding the Pan – European centralized management will lead to cultural effect in the organizational structure ? The acquisition process of Cadbury bought more negative impact on Kraft food since an UK based company was taken over by a foreign based company ? Selling of frozen pizza post cereal business which effect the convenience foods segments net revenue contribution of 94. We will write a custom essay sample on Kraft Food or any similar topic only for you Order Now 1% operating income of 8. 8 % as per 2009 figures of Kraft foods north America 2. Opportunities ? Expand penetration in developing markets by the increase of the population Ex: China , India markets 3. Threats ? Holidays Seasonal Changes effect the demands of the products ? By presenting in globally Kraft foods Came across competition from retail house brands, generic brands, regional , local, other multinational brands Ex: Super Markets like Tesco , Carrefour developing their own brands on FMCG category in Srilanka Cargills, Keells Super has their own brands ? Cost increase of the raw materials other local political , legal un stabilities of the countries ( ingredients packaging material ) Ex: Mad cow disease had stop purchase most of the imported or processed meat from other countries 1. Political Political unrest particularly in the Ivory Coast affecting supply of Cocoa and in other parts of Africa. ? European unions condition for acquisition of Cadbury which led to Kraft foods to sell the Cadbury confectionery operations in Romania Poland ? Favourable regulations allowing relatively easy acquisition of Cadbury in spite of promises by UK Labour Party to enact a Cadbury Law to maintain the UK ownership. ? Government agricultural policies impacting upon Kraft operations ? Competition and antitrust controls. 1. Legal ? Ban on exports of foodstuffs from CIS a result of poor crops – also environmental factor. Compliance with food regulations in different jurisdictions ? Importance of patent protection with regard to branded organisation like Kraft – problems of enforcement ? Contractual rights in various countries 2. Economic ? Fluctuation in currencies especially the US Dollar impacting particularly on Kraft with its operations in over 160 countries ? Recession has impact on business activity economic activity particularly with regard to the value of the UK pound and the Euro with regard to economic problems in Ireland, Portugal and Greece. Sharp increases in commodity prices – the case highlights the situation with regard to coffee and cocoa, a result of speculation and demand increases as the world population grows. There are also supply issues as a result of weather problems and the changeover from food crops to bio–fuel crops. 3. Social ? Growth in demand for coffee from growth of organisations such as Starbucks (economic) ? Move towards health consciousness which will impact on processed foods manufacturers such as Kraft and Cadbury leading to negative perceptions of packaged foods like Kraft manufacture ? Culturally bound markets significance of foods within certain culture ? There are problems of rural communities with migration to urban areas especially young people which accentuates the key problem of aging. ? Corporate social responsibility becoming a key issue as initiatives such as Fairtrade gain support from major food producers notably Cadbury with its flagship brand Dairy Milk. ? There have been changes in food habits as a result of the economic crisis leading to phenomenon such as â€Å"stay at home† and growth of consumption of retailer brands and other cheaper brands. . Environmental ? Global warming causing extremes of weather eg Floods in Pakistan and droughts in CIS leading to disruptions in supplies of raw materials ? Increasing pressure on organisations particularly high profile multinationals such as Kraft, to become greener. The issue of carbon footprint and food miles is critical to global organisations. ? Waste and recycling issues – Kraft uses signi ficant amount of packaging and is also subject to transportation costs. 5. Technology Although technologies are converging globally, there are still wide variations in IT availability across countries and multinational organisations such as Kraft must take account of this. ? There is continuous pressure to develop cheaper production techniques via the application of new technologies to become the low cost producer in order to both maximize profits and to resist pressures from retailers such Walmart for lower prices. ? Kraft is particularly strong in R D ? The growing impact of ITC leading to more e-business and e-procurement. – How to cite Kraft Food, Papers Kraft Food Free Essays Strength ? Kraft foods is the world second largest food company since it has the presence in 160 countries with 168 integrated factories, (Geographical presence of Kraft foods ) ? It has a heritage of business since 1903 ? The human resource capacity of this company is 97000 which make them the one of largest in the globe, ? Kraft foods carries 40 brands which is in the market over 100 years ? Country led model of the Kraft foods which lead towards making decisions more faster ? Acquisition of Cadbury LU biscuits which led the strong presence of Kraft foods in the global market because Cadbury had 45000 employees the presence of the brand in 60 countries , LU biscuit which has 32 manufacturing facilities with 14000 employees which lead more market share , more value or revenue from the segment categories specially in the European region 1. Weakness ? Kraft Foods 12. 5% ( 2009 ) comes from 5 brands portfolio ? Adding the Pan – European centralized management will lead to cultural effect in the organizational structure ? The acquisition process of Cadbury bought more negative impact on Kraft food since an UK based company was taken over by a foreign based company ? Selling of frozen pizza post cereal business which effect the convenience foods segments net revenue contribution of 94. We will write a custom essay sample on Kraft Food or any similar topic only for you Order Now 1% operating income of 8. 8 % as per 2009 figures of Kraft foods north America 2. Opportunities ? Expand penetration in developing markets by the increase of the population Ex: China , India markets 3. Threats ? Holidays Seasonal Changes effect the demands of the products ? By presenting in globally Kraft foods Came across competition from retail house brands, generic brands, regional , local, other multinational brands Ex: Super Markets like Tesco , Carrefour developing their own brands on FMCG category in Srilanka Cargills, Keells Super has their own brands ? Cost increase of the raw materials other local political , legal un stabilities of the countries ( ingredients packaging material ) Ex: Mad cow disease had stop purchase most of the imported or processed meat from other countries 1. Political Political unrest particularly in the Ivory Coast affecting supply of Cocoa and in other parts of Africa. ? European unions condition for acquisition of Cadbury which led to Kraft foods to sell the Cadbury confectionery operations in Romania Poland ? Favourable regulations allowing relatively easy acquisition of Cadbury in spite of promises by UK Labour Party to enact a Cadbury Law to maintain the UK ownership. ? Government agricultural policies impacting upon Kraft operations ? Competition and antitrust controls. 1. Legal ? Ban on exports of foodstuffs from CIS a result of poor crops – also environmental factor. Compliance with food regulations in different jurisdictions ? Importance of patent protection with regard to branded organisation like Kraft – problems of enforcement ? Contractual rights in various countries 2. Economic ? Fluctuation in currencies especially the US Dollar impacting particularly on Kraft with its operations in over 160 countries ? Recession has impact on business activity economic activity particularly with regard to the value of the UK pound and the Euro with regard to economic problems in Ireland, Portugal and Greece. Sharp increases in commodity prices – the case highlights the situation with regard to coffee and cocoa, a result of speculation and demand increases as the world population grows. There are also supply issues as a result of weather problems and the changeover from food crops to bio–fuel crops. 3. Social ? Growth in demand for coffee from growth of organisations such as Starbucks (economic) ? Move towards health consciousness which will impact on processed foods manufacturers such as Kraft and Cadbury leading to negative perceptions of packaged foods like Kraft manufacture ? Culturally bound markets significance of foods within certain culture ? There are problems of rural communities with migration to urban areas especially young people which accentuates the key problem of aging. ? Corporate social responsibility becoming a key issue as initiatives such as Fairtrade gain support from major food producers notably Cadbury with its flagship brand Dairy Milk. ? There have been changes in food habits as a result of the economic crisis leading to phenomenon such as â€Å"stay at home† and growth of consumption of retailer brands and other cheaper brands. . Environmental ? Global warming causing extremes of weather eg Floods in Pakistan and droughts in CIS leading to disruptions in supplies of raw materials ? Increasing pressure on organisations particularly high profile multinationals such as Kraft, to become greener. The issue of carbon footprint and food miles is critical to global organisations. ? Waste and recycling issues – Kraft uses signi ficant amount of packaging and is also subject to transportation costs. 5. Technology Although technologies are converging globally, there are still wide variations in IT availability across countries and multinational organisations such as Kraft must take account of this. ? There is continuous pressure to develop cheaper production techniques via the application of new technologies to become the low cost producer in order to both maximize profits and to resist pressures from retailers such Walmart for lower prices. ? Kraft is particularly strong in R D ? The growing impact of ITC leading to more e-business and e-procurement. – How to cite Kraft Food, Essay examples